Before viral marketing became huge, most people took social epidemiology (the field I specialize in) for some kind of bio-terrorism. Now there's two different but equally wrong streams of misconception. Through ProZ algorithm it appears even more schizophrenic because it covers bio-statistics (which is maths), sociology and social psychology (which is humanities), informed artivism (which is advertising as much as arts) and healthcare politics (which is as much ethics and the philosophy of medicine, as it is policy-making and social work). And yet, it's a very exact specific field: social norms determining public, communal and personal health.
The most exciting challenge in exploring social epidemiology and investigating cultural determinants of public health is about deepening and expanding an unbiased knowledge of people from all walks of life. Why is this important here? Because the better I'm acquainted to how clients' audiences see their best selves, the more appropriate product I can deliver - without harming the accuracy of translation, of course.
My background in Daoist medicine through all four of its stages (a fighter - a healer - a solider* - a politician) allows for profound understanding of esoteric as much as policy-making languages.

*as a Serb, I feel duty to explain here that the Taoist concept of solider does not refer to a participant in an armed conflict, but rather an active support to movements and initiatives that are recognized as beneficial to communal wellbeing. I'm not unaware of the shameful burden of recent Serbian history and of its public image.