Glossary entry

Russian term or phrase:

носители фирменного стиля

English translation:

corporate identity media

Added to glossary by Ekaterina Krotova
Mar 17, 2015 16:02
9 yrs ago
Russian term

носители фирменного стиля

Russian to English Marketing Advertising / Public Relations
The phrase is used in a list of services provided by a brand agency: "разработка носителей фирменного стиля". "Фирменный стиль" is simple, 'corporate identity' will do here, but 'носители' is pretty challenging. The client says they meant the things the corporate identity will be applied to: "визитки, бланки, стенды, одежда, реклама".

Thank you for your variants.

Discussion

Ekaterina Krotova (asker) Mar 17, 2015:
'Items' seems to be perfect! Thank you!
Mikhail Kropotov Mar 17, 2015:
If not, items can do for носители
Mikhail Kropotov Mar 17, 2015:
Have you considered 'branded merchandise'?

Proposed translations

+3
1 hr
Selected

corporate identity media

Посмотрите слайд №6 вот здесь http://www.slideshare.net/bornaroy94/corporate-image-and-ide...
В нем содержится список примеров "corporate identity media"


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Note added at 1 hr (2015-03-17 17:26:19 GMT)
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As well as developing designs including letterheads, brochures, newsletters, information sheets, signage, vehicle livery, uniforms, construction information signs, Internet and intranet, 2D3D also provided the guidelines and manuals for these various **corporate identity media**. http://www.2d3d.nl/uk/projects/-872/corporate-identity-prora...

Practically any object used in the everyday life of the company may act as a corporate identity media. The most well-known examples of such objects are: document cases, envelopes of different sizes, employees' passes, corporate and personal business cards, CD (DVD) discs and their covers, various letterheads, even the clothes of the employees. Besides, attributes of presentations and exhibitions can also act as corporate identity media. They are: advertising booklets and promotional materials, calendars, posters, souvenirs, bags, balloons etc. Outdoor advertising, advertising in the mass media, transport, sign boards also are excellent corporate identity media. Even the office of the company designed in accordance with the corporate colors and symbols can be a splendid corporate identity media. http://webstudio2u.com/webstudio/321-corporate-identity-deve...

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Note added at 2 days9 hrs (2015-03-20 01:27:37 GMT) Post-grading
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Was happy to help!
Note from asker:
Спасибо! Пока склоняюсь к Вашему варианту.
Peer comment(s):

agree Turdimurod Rakhmanov : I like this answer. Media is used in this case.
12 hrs
Thank you, Turdimurot.
agree DTSM
14 hrs
Thank you!
agree Michael Beijer
399 days
Thank you!
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank you, Angela!"
+2
5 mins

corporate identity carriers

See below
Peer comment(s):

agree Tatiana Grehan
28 mins
Thank you!
neutral eduard_ : Im sorry, but it doesnt sound right. Dutch people speak very good English but they are not native speaker after all, I would refrain from using their language.
3 hrs
agree cyhul
13 hrs
Thank you!
neutral Michael Beijer : came here looking for a translation from Dutch into English of "huisstijldrager" (literally: "corporate identity carrier"). agree though that it sounds like Dunglish. In the end, I went with "corporate identity media".
399 days
Something went wrong...
+1
5 hrs

Corporate ID elements

Corporate Identity elements - business cards, elegant letterheads, inviting envelopes, stunning brochures and so on.
Note from asker:
Спасибо Вам за ответ, но я бы не стала использовать "elements" в данном контексте, посколько под этим термином обычно понимаются составляющие айдентики (логотип, цветовое решение и т.п.).
Peer comment(s):

agree LilianNekipelov : Yes, I think so. Definitely not carriers.
10 hrs
Something went wrong...
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