Glossary entry (derived from question below)
Russian term or phrase:
эфирные телеканалы
English translation:
on-air TV channels
- The asker opted for community grading. The question was closed on 2009-08-22 07:54:06 based on peer agreement (or, if there were too few peer comments, asker preference.)
Aug 18, 2009 16:57
14 yrs ago
1 viewer *
Russian term
эфирные телеканалы
Russian to English
Tech/Engineering
Media / Multimedia
В отличие от нишевых:
Эфирный канал вынужден ориентироваться на самую широкую аудиторию, ставя в прайм-тайм самые популярные программы. При этом теряется та часть зрителей, интересы которой отличаются от «мейнстрима». Нишевые каналы имеют возможность учесть интересы каждой группы, создавая не один канал обо всем, а портфолио каналов более узкой направленности, но с более точным попаданием в аудиторию.
Эфирный канал вынужден ориентироваться на самую широкую аудиторию, ставя в прайм-тайм самые популярные программы. При этом теряется та часть зрителей, интересы которой отличаются от «мейнстрима». Нишевые каналы имеют возможность учесть интересы каждой группы, создавая не один канал обо всем, а портфолио каналов более узкой направленности, но с более точным попаданием в аудиторию.
Proposed translations
(English)
| 4 +3 | on-air TV channels |
mk_lab
|
| 4 +1 | broadcast channels |
erika rubinstein
|
| 3 +1 | over-the-air TV channels |
GaryG
|
| 4 | terrestrial TV channels |
Sergey Gurinovich
|
Change log
Aug 22, 2009 08:27: mk_lab changed "Field" from "Other" to "Tech/Engineering" , "Field (specific)" from "Cinema, Film, TV, Drama" to "Media / Multimedia"
Proposed translations
+3
5 mins
Selected
on-air TV channels
3 Sep 2008 ... Currently, over 150 on-air TV channels, some of them for over 12 years, rely on vsnmulticom as their preferred master control system, ...
www.vsn-tv.com/en.../news-98.htm
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Note added at 6 mins (2009-08-18 17:03:58 GMT)
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... has agreements with Danish CopyDan allowing Streambuster to pioneer the Internet distribution of 30 national and international on-air TV channels. ...
www.microsoft.com/.../10-23StreambusterPR.mspx
Two of the three on-air TV channels – bTV and Nova TV – are owned by foreign companies. The Bulgarian National Television channel is owned by the state, ...
www.cji.ro/userfiles/file/.../03Business_Ethics_Bulgaria.pd...
www.vsn-tv.com/en.../news-98.htm
--------------------------------------------------
Note added at 6 mins (2009-08-18 17:03:58 GMT)
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... has agreements with Danish CopyDan allowing Streambuster to pioneer the Internet distribution of 30 national and international on-air TV channels. ...
www.microsoft.com/.../10-23StreambusterPR.mspx
Two of the three on-air TV channels – bTV and Nova TV – are owned by foreign companies. The Bulgarian National Television channel is owned by the state, ...
www.cji.ro/userfiles/file/.../03Business_Ethics_Bulgaria.pd...
Peer comment(s):
| agree |
David Knowles
20 mins
|
|
Thank you
|
|
| agree |
Jack Doughty
1 hr
|
|
Thank you
|
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| agree |
Iosif JUHASZ
1 hr
|
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Thank you
|
4 KudoZ points awarded for this answer.
Comment: "thank you! :)"
+1
15 mins
erika rubinstein
Native in Russian
Interp, trans, proof, PR, research, writ
Native in: Russian 
, German
Works in: English to Russian, German to Russian, Russian to German, and 13 more.
+1
1 hr
over-the-air TV channels
It seems to me that this means channels which are received without cable, satellite, or fiber optic means. "On-air" and "broadcast" suggest to me that there can be "off-air" or "non-broadcast" TV channels.
Maybe "over-the-air" is an American term? I'd welcome feedback from those who live in other English-speaking countries. I'm curious now to find out if my translation is just an "Americanism"
Maybe "over-the-air" is an American term? I'd welcome feedback from those who live in other English-speaking countries. I'm curious now to find out if my translation is just an "Americanism"
Peer comment(s):
| agree |
Jim Tucker (X)
: this is certainly good; whether there are other expressions is another issue. "On-air" may be ambiguous.
1 hr
|
1 hr
Sergey Gurinovich
Belarus
Belarus
Native in Russian
Works in field
Belarus
I'll get your meaning over!
Native in: Russian
Works in: English to Russian, Russian to English
terrestrial TV channels
Terrestrial television
Wikipedia
Terrestrial television is a term which refers to modes of television broadcasting which do not involve satellite transmission or via underground cables. [1]. The term is uncommon in the United States while more common in Europe.
And it googles well - 55100 hits for "terrestrial channels".
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Note added at 2 hrs (2009-08-18 19:08:55 GMT)
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Terrestrial TV
Television received through a normal aerial.
http://www.attentional.com/glossary.php
Television - Jargon Breaker
Learn the language of the industry with our guide to Television and other media terms.
TERRESTRIAL CHANNEL - Channels that transmit their programmes via the traditional "analogue" method, using radio waves, usually from masts or towers. All terrestrial broadcasters are due to switch from analogue to digital transmission between 2008 and 2012.
http://www.skillset.org/tv/overview/article_3485_2.asp
BBC TWO has been voted this year's best terrestrial channel at the Media Guardian Edinburgh International TV Festival by an expert panel of judges from ...
http://www.bbc.co.uk/pressoffice/pressreleases/stories/2003/...
The winner of Best Terrestrial and Best Non-Terrestrial Channel will be decided by a 50% live audience vote and 50% Festival Executive Committee vote. ...
http://www.mgeitf.co.uk/home/MGEITF/channel-of-the-year-awar...
Wikipedia
Terrestrial television is a term which refers to modes of television broadcasting which do not involve satellite transmission or via underground cables. [1]. The term is uncommon in the United States while more common in Europe.
And it googles well - 55100 hits for "terrestrial channels".
--------------------------------------------------
Note added at 2 hrs (2009-08-18 19:08:55 GMT)
--------------------------------------------------
Terrestrial TV
Television received through a normal aerial.
http://www.attentional.com/glossary.php
Television - Jargon Breaker
Learn the language of the industry with our guide to Television and other media terms.
TERRESTRIAL CHANNEL - Channels that transmit their programmes via the traditional "analogue" method, using radio waves, usually from masts or towers. All terrestrial broadcasters are due to switch from analogue to digital transmission between 2008 and 2012.
http://www.skillset.org/tv/overview/article_3485_2.asp
BBC TWO has been voted this year's best terrestrial channel at the Media Guardian Edinburgh International TV Festival by an expert panel of judges from ...
http://www.bbc.co.uk/pressoffice/pressreleases/stories/2003/...
The winner of Best Terrestrial and Best Non-Terrestrial Channel will be decided by a 50% live audience vote and 50% Festival Executive Committee vote. ...
http://www.mgeitf.co.uk/home/MGEITF/channel-of-the-year-awar...
Discussion
GOOGLE results:
"on-air channels" - 1,140 hits; "over-the-air channels - 14,700 hits; "terrestrial channels" - 54,800 hits. I would really appreciate feedback from colleagues on this.