Glossary entry

Romanian term or phrase:

conducerea, execuția și comunicarea brandului

English translation:

brand leadership, implementation and messaging

Added to glossary by Adrian MM.
Apr 5, 2020 07:14
4 yrs ago
13 viewers *
Romanian term

conducerea, execuția și comunicarea brandului

Romanian to English Marketing Management
Conduce departamentul de marketing și comunicare ..............., .... . ..........și este responsabil de conducerea, execuția și comunicarea brandului XYZ... .

... is responsible for the management and implementation and communication of brand strategy, ... sigur nu e bine, .. nu știu cum aș putea simplifica.
conducerea eu zic că aici merge management, execuția - cred că e mai degrabă implementation decât execution, și comunicare e communication dar nu știu cum se traduce cât mai concis, corect și simplu.

Mulțumesc!
Change log

Apr 7, 2020 15:58: Adrian MM. Created KOG entry

Proposed translations

+1
1 hr
Selected

brand leadership, implementation (branding) and messaging /strategy/

The only thing I'm sure of is that 'brand execution' is incongruous (smacks of a cattle-bound process) and doesn't work - rather brand implementation or 'see-it-through', rather than 'see-through' which is ambiguous for a piece of clothing.
Example sentence:

In Brand Leadership: Strategy, Management, and Performance, you will learn how to build a strong brand identity, a superior brand experience, and lasting brand loyalty.

The core brand message will shape all of a firm’s subsequent brand marketing messages. A firm’s tagline or ad slogan may closely match the words in its core brand message, or they can take a different form.

Note from asker:
Mulțumesc!
Peer comment(s):

agree Sandra & Kenneth Grossman
3 hrs
Multumesc, thanks and toda raba!
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4 KudoZ points awarded for this answer. Comment: "Mulțumesc !"
16 mins

brand management, execution, and communications

Note from asker:
Mulțumesc!
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