Dec 31, 1999 11:08
24 yrs ago
3 viewers *
German term
US Native Speaker, 37+ yrs IT Experience
Native in: English 
Works in: German to English, French to English, Spanish to English
Alleinstellung
German to English
Marketing
Context:
Differenzierung schafft Alleinstellung - auf allen Gebieten.
Jetzt werden Alleinstellungsmerkmale sichtbar
Wenn man den Charakter, die Begabungen und Schwächen dieser Marken-Persönlichkeiten ausgemacht hat, kann man sie zu Individualität und Alleinstellung führen.
I just need to know what to use for the one word, Alleinstellung. I'm looking for the technical term used by advertising professionals.
/[email protected]
Differenzierung schafft Alleinstellung - auf allen Gebieten.
Jetzt werden Alleinstellungsmerkmale sichtbar
Wenn man den Charakter, die Begabungen und Schwächen dieser Marken-Persönlichkeiten ausgemacht hat, kann man sie zu Individualität und Alleinstellung führen.
I just need to know what to use for the one word, Alleinstellung. I'm looking for the technical term used by advertising professionals.
/[email protected]
Proposed translations
(English)
| 0 | unique position |
John Schweinsberg (X)
|
| 0 +1 | sole market position |
Marion Schimmelpfennig
|
| 0 | unique / charismatic |
Ilse Hawes (X)
|
| 0 | unique / charismatic |
Ilse Hawes (X)
|
Proposed translations
56 mins
Selected
unique position
Schäfer's Wirtschaftswörterbuch says that it is a term in patent law, "unique position" meaning special protection of a well-known trade mark on account of its unequaled nature
4 KudoZ points awarded for this answer.
Comment: "Sorry this took so long...I got busy then forgot. Actually it wasnt from patent law, but the phrasing works anyway"
6 hrs
Ilse Hawes (X)
Ilse Hawes (X)
Works in: German to English, English to German
View
Related KudoZ points
:
14
unique / charismatic
these persons are unique (in their fields) and charismatic (in personality)
A bit more text would be required to figure it out!
A bit more text would be required to figure it out!
6 hrs
Ilse Hawes (X)
Ilse Hawes (X)
Works in: German to English, English to German
View
Related KudoZ points
:
14
unique / charismatic
these persons are unique (in their fields) and charismatic (in personality)
A bit more text would be required to figure it out!
A bit more text would be required to figure it out!
+1
13 hrs
Marion Schimmelpfennig
Native in German
Advertising: Make sure your copy sizzles
Native in: German 
Works in: English to German
sole market position
I am not sure if there is an expression like "sole market position" in English but this would be the exact translation for Alleinstellung. Meaning that the company has one or several features that make them unique on the market - like a USP (unique selling proposition).
Peer comment(s):
| agree |
Jacqueline McKay (X)
1467 days
|
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