Specialised Financial Services will continue to expand in Europe, maintaining or acquiring leadership positions through the use of its proven model of value creation. Outside Europe, it will expand into markets that are particularly promising or where attractive partnership opportunities exist, by leveraging synergies with the International Retail Banking division. The increased pace of implementation of the Group's vast international investment programme is necessarily pushing up operating expenses but will consolidate BNP Paribas' number one position in Europe and enable the Group to expand into fast-growing markets outside Europe. Applied on a country-by-country basis using a proven business model, this programme will drive robust growth in the scope of BNP Paribas' business operations in the medium term. Anticipating the increased operating expense that this will entail, the Group is aiming for a pre-tax return on equity of 27% in 2003 instead of the previously anounced 2002.

Business model / strategy / prototype

hth

The company has experience in the relevant field, and is citing the example of an existing customer to prove that experience.
cf MBA business courses which use examples of (successful) existing practice as guidelines for generalised methods

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Note added at 2002-12-06 13:56:53 (GMT)
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the generalised method would be a \'business model\', as opposed to the particular instance of a \'business case\'