Glossary entry (derived from question below)
English term or phrase:
co-branding
Turkish translation:
Birlikte Markalama
Jul 21, 2009 14:37
14 yrs ago
English term
co-branding
GBK
English to Turkish
Bus/Financial
Marketing / Market Research
Definition from
Cox Search, Inc:
A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a single brand alone.
Example sentences:
There are a number of reasons companies embark on co-branding programs. To begin with, they're a powerful way of introducing one company's products and services to the loyalists of another. (NewsFactor Network)
The secret to successful co-branding is to stay true to the brand personality and values, and to choose partners carefully-partners who not only share some of those values, but target similar consumer segments to which value added packages will appeal. (Paul Temporal's Asia Branding Tips )
Most common methods of co-branding online is offering your services, data, products under different company’s identity, while preserving your own brand in less dominant format. (LightMix Design Studio Blog)
Proposed translations
(Turkish)
| 4 +1 | Birlikte Markalama |
Ayşe Kıvılcım Karazor
|
| 5 +1 | ortak markalama |
Özden Arıkan
|
Change log
Jul 21, 2009 14:32: changed "Kudoz queue" from "In queue" to "Public"
Jul 21, 2009 14:37: Enrique Cavalitto changed "Stage" from "Preparation" to "Submission"
Jul 24, 2009 14:57: changed "Stage" from "Submission" to "Selection"
Jul 24, 2009 15:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
+1
1 hr
Selected
Birlikte Markalama
Definition from
Marka Sözlüğü:
Markaların bütünleştirilerek birlikte markalanmasıdır.
Example sentences:
Aralık, 2006'da, T. Garanti Bankası A.Ş ["Garanti"], dünyanın en prestijli kredi kartlarından biri olan American Express® Kartları çıkartan ve veren kuruluşlardan biri olmuştur. O günden bu yana, Garanti, müşteri gereksinimleri ve isteklerini karşılayacak biçimde tasarlanmış 10 çeşit American Express® Kart çıkartmış ve farklı birlikte markalama programlarını yürütmüştür: (American Express Web Site)
4 KudoZ points awarded for this answer.
+1
1 hr
Özden Arıkan
Germany
Germany
Germany
I talk Turkey... and so will you!
Native in: Turkish 
Works in: English to Turkish, Turkish to English, German to Turkish, and 1 more.
Related KudoZ points
:
16
ortak markalama
Definition from
Lee&Cotler,"Kamu Sektöründe Pazarlama":
Ortak Markalama, bir ürün üzerinde birden fazla markanın yerleşmiş isimlerini kullanmak ya da [bu ürünlerin] aynı şekilde birlikte pazarlanmasıdır.
Example sentences:
Son yıllarda hızla artan örnekleriyle Türkiye'de de etkin bir pazarlama yöntemi haline gelen co-branding, yani ortak markalama çalışmalarında en fazla partner olarak kullanılan şirketlerin GSM operatörleri olması kesinlikle tesadüf değil. (Scribd.com)
Dünyada altın yıllarını yaşayan ortak markalama, Türkiye’de de en popüler pazarlama kozlarından biri oluyor. (BusinessWeek/Türkiye)
Peer comment(s):
| agree |
Cansin Cemil Cinar (X)
13 days
|
Something went wrong...