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Help with hyphens
Thread poster: Jessica Klingberg
Jessica Klingberg
Jessica Klingberg  Identity Verified
Sjedinjene Američke Države
Local time: 10:21
Member (2002)
German to English
+ ...
Sep 24, 2024

Hi everyone,

I'm hoping someone can help me with the placement of some hyphens. I'm currently editing a brochure for a commercial enterprise. The text I have come across reads as follows:

Entrepreneurial Excellence
Business Focused

Every Endeavor
Business and Personal Use Focused

(These appear as titles and subtitles)

Would you place a hyphen within "Business Focused"? If this phrase were used as an adjective, there wo... See more
Hi everyone,

I'm hoping someone can help me with the placement of some hyphens. I'm currently editing a brochure for a commercial enterprise. The text I have come across reads as follows:

Entrepreneurial Excellence
Business Focused

Every Endeavor
Business and Personal Use Focused

(These appear as titles and subtitles)

Would you place a hyphen within "Business Focused"? If this phrase were used as an adjective, there would be no doubt. However, as a subtitle, should it be hyphenated?

And where would the hyphen(s) go in "Business and Personal Use Focused"?

Thanks in advance for your help! I want to make sure I get this right. ▲ Collapse
 
Agneta Pallinder
Agneta Pallinder  Identity Verified
Ujedinjeno Kraljevstvo
Local time: 15:21
Member (2014)
Swedish to English
+ ...
No hyphens Sep 25, 2024

Since you are dealing with titles and subtitles here, I would suggest you leave them as they are. They are not running text, more like labels and may be allowed to disregard grammatical niceties.

Jennifer Levey
 
Jennifer Levey
Jennifer Levey  Identity Verified
Čile
Local time: 10:21
Spanish to English
+ ...
No hyphens Sep 25, 2024

Hyphens are used in prose in line with certain rules of grammar, principally to make the text easier to understand.

In contrast, headers, sub-headers and lots of other snippets found in commercial blurb (also in the media...) are designed mainly to catch the reader's attention with one or two of key(-)words, and often without regard to the 'rules'. On the contrary, they often flout the 'rules' deliberately in such a way that the reader ends up reading the paragraphs that follow - i... See more
Hyphens are used in prose in line with certain rules of grammar, principally to make the text easier to understand.

In contrast, headers, sub-headers and lots of other snippets found in commercial blurb (also in the media...) are designed mainly to catch the reader's attention with one or two of key(-)words, and often without regard to the 'rules'. On the contrary, they often flout the 'rules' deliberately in such a way that the reader ends up reading the paragraphs that follow - if only to get a grasp of what 'Business and Personal Use Focused' was supposed to mean in the first place. ▲ Collapse
 
Jessica Klingberg
Jessica Klingberg  Identity Verified
Sjedinjene Američke Države
Local time: 10:21
Member (2002)
German to English
+ ...
TOPIC STARTER
Thank you! Sep 25, 2024

Thank you Agneta and Jennifer for your explanations. Your comments are very helpful and they make sense. I will leave the subtitles alone!

Have a wonderful week.

- Jessica

Jennifer Levey
 
philgoddard
philgoddard
Sjedinjene Američke Države
German to English
+ ...
They are correct Oct 1, 2024

'Our company is business focused'
but
'Ours is a business-focused company'.

John Fossey
 


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Help with hyphens







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