Glossary entry

Spanish term or phrase:

cuentas globales

English translation:

global accounts

Added to glossary by Robert Forstag
Aug 18, 2007 17:42
16 yrs ago
4 viewers *
Spanish term

cuentas globales [see context]

Spanish to English Law/Patents Marketing / Market Research US English //Powerpoint presentation
The context is a slide in an internal PowerPoint presentation by a company to its sales/marketing reps. in which goals for the next three years are discussed. "Global accounts" makes no sense to me in this context. I tend to think that "global trends" fits nicely into the context, but I've never seen "cuenta" used in the sense of "trend". Here is the text that appears on the slide:

PREGUNTAS CLAVES?

--Como llegamos a los resultados deseados?
--Que necesitamos para llegar a la meta, in depender de cuentas globales?
Que nos sobra de lo cual podemos prescindir y usar ese dinero para las prioridades identificadas?

Discussion

Margarita Palatnik (X) Aug 18, 2007:
alternatively, if the company is talking about it´s own marketing budget, they may be referring about the money allocated to global marketing, still "global accounts"
Margarita Palatnik (X) Aug 18, 2007:
Robert, "global accounts" in marketing means large clients that contract advertising or other marketing services globally, or at least in many countries/markets
Robert Forstag (asker) Aug 18, 2007:
As Arte points out: "sin depender de". Thank you.

Proposed translations

+5
11 mins
Selected

global accounts

I'd say it is "sin depender de...". So, it means what they need without those global accounts to reach their goal. What they'll do locally perhaps?
Peer comment(s):

agree Patricia Rosas : global accounts, as in "clients" ...
38 mins
Thanks.
agree Carol Gullidge : with Patricia
1 hr
Thank you.
agree Margarita Palatnik (X) : absolutely
2 hrs
Thanks!
agree Edward Tully : spot on!
3 hrs
Thanks again!
agree Jacqueline Carrera
1 day 19 hrs
Gracias.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank you, Arte. Thanks also to Deborah and Giovanni."
52 mins

(regardless of) overall global figures

I think "cuentas" here could mean "figures".
Note from asker:
Your idea confirms my own sense of the meaning of the term. Thank you!
Something went wrong...
2 hrs

without going to the wider organization for funding

the aim is for the reps to be self-funding in realizing their aims and not draw in cash from other parts of their organization.
Something went wrong...
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