Glossary entry

French term or phrase:

Balise

English translation:

Signature items/range/look

Added to glossary by Lisa McCreadie (X)
Jul 21, 2010 10:12
13 yrs ago
4 viewers *
French term

Balise

French to English Other Retail
From a retail strategy document for a clothes brand, which is reducing its men's wear range: "seuls les sous vêtements et quelques balises seront conservés". I'm assuming it means popular items, or garments that are closely associated with the brand, but I'm unsure of the English term.
Proposed translations (English)
3 +1 Signature items
Change log

Jul 27, 2010 11:22: Lisa McCreadie (X) Created KOG entry

Proposed translations

+1
3 mins
Selected

Signature items

Don't they always talk about a "signature look"?
Peer comment(s):

agree Philippa Smith
1 hr
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "This worked very well in the context. Thanks!"
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