Glossary entry

French term or phrase:

broche

English translation:

display rail end-label

Added to glossary by Yolanda Broad
Mar 1, 2003 09:14
21 yrs ago
10 viewers *
French term

broche

French to English Marketing Retail retail
a place on a supermarket display where you might see a label...

La mise en place des étiquettes sur les tablettes de gondoles ou les broches est réalisée grâce à l’utilisation d’un...

Discussion

Non-ProZ.com Mar 1, 2003:
More info... This is part of a modular shelving system. I found "terminals" as in the end of the shelf unit, but is very confusing in context because there are also portable terminals (computers) used in the labeling process.

Proposed translations

1 hr
Selected

"display rail end-labels"

Sory, I don't know the proper term, but based on your 'modular shelving' context, my logical guess would be simply those little price-label carriers that are attached to the end of the front-to-back 'spikes' or 'rails' used to carry individual hanging items, which are themselves attached to the modular, adjustable back panel. Surely these would HAVE to be called 'broches'?

I hope this may be enough of a lead to help you find the correct technical term!


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Note added at 2003-03-01 10:43:42 (GMT)
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Maybe they\'re just called \'hangers\' ?
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4 KudoZ points awarded for this answer. Comment: "Dusty, this is definitely the idea, and now that I know the idea, I can find the exact term. It seemed so obvious AFTER you said it, of course! Thanks a million!"
16 mins

hinge pin or broach of a lock

Declined
on which the labels might be fixed?
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Comment: "It has to be part of a shelving system."
+2
30 mins

rail, sliding label holder

c'est sans doute le "rail" sur lequel on fait coulisser des caches en plastique trasparent sous lesquels on glisse une étiquette (prix) et qui est la tranche de l'étagère, besoin d'un outil parce que c'est très difficile à enlever pour que les clients ne changent pas eux-mêmes les prix...

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Note added at 2003-03-01 09:46:25 (GMT)
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clipped label holders as well or just clips depends
Peer comment(s):

agree Red Cat Studios
12 mins
agree Nancy Bonnefond
1 hr
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35 mins

SEL Shelf Edge Label

If I understood it correctly. It is the place where you fixe your label or advertising.
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