Or something like that.

That's a bit of a catch-all answer, but I was trying to stick a little closer to the central phrase up top. Now, what is the situation?

Based also on the other question, and especially on the phrases "locaux de l'entreprise" and "plan local" here, I'm thinking that at least part of this has to do with dressing up dealerships' showrooms. The word"accueil" could very well stand for those giant showrooms that some car dealerships have. The phrase "expo kit" suggested car shows to me, where each car maker has an area or booth and they set up their print and display materials in that, including video presentations that people can replay as if they were museum video exhibits.

I admit "outils des normes" is a bit of a stumper, but this could be instructions and guidelines for actually producing (i.e., with a computer) and printing out copy and logos to be transferred to displays, according to particular locations.

All the "suivi" and "controle" and such like could have to do with someone making sure that the final product is enough like every other dealer's display to pass muster. You know how they believe in uniformity, even though this whole effort seems to be giving individual places a little more leeway to tailor their presentations than the previos kits did.

Companies like this are always going back and forth between outsourcing and in-house-ing for advertising and display materials.