Glossary entry (derived from question below)
French term or phrase:
communication directe de conquete
English translation:
direct-response marketing
Added to glossary by
Julia Gal
May 30, 2004 21:26
20 yrs ago
1 viewer *
French term
Paige Stanton (X)
la communication directe de conquete
French to English
Marketing
Advertising / Public Relations
In regards to a company's market strategy
Proposed translations
(English)
| 4 +3 | Direct-response advertising (or marketing) |
Julia Gal
|
| 5 +1 | winning direct marketing [techniques, materials, mailers] |
Jane Lamb-Ruiz (X)
|
Proposed translations
+3
10 mins
Selected
Direct-response advertising (or marketing)
Basically hard-selling!
"Direct Response Marketing:
A traditional advertising method used to elicit a direct response from a target by providing immediate access to the means to make a purchase. The interactivity of the Internet is ideal for the implementation of direct response adverising campaigns."
"Direct Response Marketing:
A traditional advertising method used to elicit a direct response from a target by providing immediate access to the means to make a purchase. The interactivity of the Internet is ideal for the implementation of direct response adverising campaigns."
4 KudoZ points awarded for this answer.
Comment: "Thanks again Julia!"
+1
4 hrs
winning direct marketing [techniques, materials, mailers]
successful direct marketing...that's the idea...
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Note added at 5 hrs 1 min (2004-05-31 02:27:47 GMT)
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forgot communications
WINNING DIRECT MARKETING COMMUNICATONS
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Note added at 5 hrs 1 min (2004-05-31 02:28:09 GMT)
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Or successful direct marketing communications
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Note added at 5 hrs 1 min (2004-05-31 02:27:47 GMT)
--------------------------------------------------
forgot communications
WINNING DIRECT MARKETING COMMUNICATONS
--------------------------------------------------
Note added at 5 hrs 1 min (2004-05-31 02:28:09 GMT)
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Or successful direct marketing communications
Peer comment(s):
| agree |
Robert Frankling
: "winover"-GDT (i.e. persuading people to change their brand)
1 hr
|
| neutral |
Julia Gal
: not "winning", but "winover", which is something quite different! We wouldn't use the term in English, though, as it is implicit in "direct-response marketing" (that's the response part).
5 hrs
|
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