Glossary entry

French term or phrase:

parti pris

English translation:

commitment

Added to glossary by Lise Boismenu, B.Sc.
Aug 22, 2002 19:18
21 yrs ago
26 viewers *
French term

parti pris

French to English Marketing Advertising / Public Relations advertising
In a presentation of an advertising campaign. They mention the challenges, the problematics and then "notre parti pris: focus sur la communication".
Is the French phrase also used in English, in the advertising context?
Thank you!
Proposed translations (English)
4 +3 commitment
4 +4 bias, slant
4 primary focus

Proposed translations

+3
7 mins
Selected

commitment

¨ parti pris
nm
1. [prise de position] commitment
avoir un parti pris de modernisme/clarté to be committed to modernism/clear-thinking
2. [préjugé] bias
je n'ai aucun parti pris contre le tennis professionnel, mais... I'm not biased against professional tennis, but...
être de parti pris to be biased
faire qqch de parti pris to do sthg deliberately OU on purpose
être sans parti pris to be unbiased OU objective
pour une fois, sois sans parti pris! try to be objective for once!
je dirais, sans parti pris, qu'elle est la meilleure without any bias on my part, I'd say that she's the best

Copyright © 1996 Larousse. Computer software copyright © 1996 INSO Corporation. All rights reserved.

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Note added at 2002-08-22 19:26:17 (GMT)
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WE ARE COMMITTED TO COMMUNICATION
Peer comment(s):

agree Jane Lamb-Ruiz (X) : Best one so far
5 hrs
agree RHELLER : bias sounds good
6 hrs
agree swani (X)
15 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank you!"
6 mins

primary focus

Our primary focus: communication.


Advertency : Attentive Individual Internet Sports and ... - ... aspects of that exchange of information and opinions the primary focus. ... Advertency broker online advertising on behalf of both publishers and advertisers with ...
http://www.advertency.com/publishers/presentations/xtratime/


Seedland.com - Advertising and Web Linking. - ... company with product sales, including our primary focus websites of:Huntland.com, Toolland.com and GardenPatio.com If your company is interested in advertising ...
http://www.seedland.com/seedland/info/advertising/


Primary Focus - ... This is a significant finding since the amount of time spent at a site has immediate impact on advertising revenues, advertising effectiveness and targeted ...
http://eco.commerce.net/what/ecocomm.cfm


Segmentation, Differentiation and Positioning - ... Product Differentiation Through Advertising. A. Product Differentiation defined: A competitive strategy ... The primary focus of this strategy is on the strongest ...
http://faculty.sba.udayton.edu/MERENSKI/Ad03Mseg.htm


Peer comment(s):

neutral Daniel Bichis : But usig that term, you can not repeat "focus"
1 hr
Something went wrong...
+4
8 mins

bias, slant

Our slant or bias

HTH

Sheila
Peer comment(s):

agree Francis MARC
35 mins
merci:)
agree Daniel Bichis : I preffer this one, as having more impact - in publicity, it counts very much!
1 hr
agree luskie : also with Daniel
4 hrs
agree R.J.Chadwick (X)
11 hrs
many thanks everyone:)
Something went wrong...
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