Glossary entry

French term or phrase:

Macaron

English translation:

Callout/AutoShape

Added to glossary by Julie Barber
Nov 21, 2007 21:41
16 yrs ago
11 viewers *
French term

Macaron

French to English Bus/Financial Advertising / Public Relations sales pitch
2. Toute la richesse du cadeau de naissance

Une valeur affective unique pour le plus heureux des événements.

-Un moment unique à partager

-Un achat à la frontière de l’affectif et du rationnel

Macaron : « 37 cadeaux en moyenne pour une naissance »

I did check the dictionary but couldn't decide about 'badge' (a literal one!) or if it's a slogan. Thanks

Discussion

Julie Barber (asker) Nov 21, 2007:
Just noticed the pitch is supposed to be given in CD format...
Julie Barber (asker) Nov 21, 2007:
I'm not sure it's literal though. It's also very important! there is one to round of each paragraph, that appears to be a mini-summary in a few words...
Victoria Porter-Burns Nov 21, 2007:
Sorry-ran out of characters! Obviously in this context it could be seen as a type of badge - stuck on to the article to provide a piece of trivial information that isn't really important to the content of the article?
Victoria Porter-Burns Nov 21, 2007:
Hi juliebarba. Can I just ask what KIND of document this is? What I mean is, is it a sort of magazine article where the 'Macaron:...' is a sort of 'Fact/Did you know..?' sort of add-in element? A sort of sticker/post-it note type element?

Proposed translations

+4
27 mins
Selected

See comments below...

The fact that they enclose the text of this 'macaron' in « » makes me think they are using it in the sense of a graphical element of the page layout.

I don't know what we'd call this sort of round (oval?) framed text area in EN, but probably we wouldn't make the same form or function distinction as in FR — I suspect it is the sort of thing that you often see on product packaging, a red star that says 'New!' or something like that. A kind of 'flash', maybe?

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Note added at 29 mins (2007-11-21 22:11:37 GMT)
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Here is an example of a graphic that is actually called a 'macaron':

http://www.telefute.com/style/macaron.gif

...and here's how it appears on the page:

http://www.telefute.com/metropole/

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Note added at 30 mins (2007-11-21 22:12:09 GMT)
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It seems like a 'flash' might well be the sort of word you need.
Note from asker:
thanks Tony! this flash of inspiration also came to me when I was brushing my teeth...but thought it's late I'll let them decide ;-))
Peer comment(s):

agree Mark Nathan
52 mins
Thanks, Mark!
agree Bourth (X) : Yup, my first (intelligent) thought on this one was a coloured round thingy with crinkle-cut edges like your example! Prior to that I was imagining picking bits of coconut out of my teeth.
1 hr
Thanks, Alex!
agree ormiston : have seen terms like 'violator' (if it seems to burst through), or insert
10 hrs
Thanks, Ormiston! Oh, that's great, those are new ones on me.
agree Jonathan MacKerron : one of the many variants of my name that I often get on junk mail...
10 hrs
Thanks, Jonathan! Oh, that's fun!
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3 KudoZ points awarded for this answer. Comment: "Thank you to all. I'm taking this one for confirming the idea + the end client did too. I'm using Callout/AutoShape as per the drawing options in Word. Callouts have connector lines, AutoShapes are the whole range!"
7 mins

The top of it

La cerise sur le gâteau, dirait-on en français.
Something went wrong...
15 mins

button, label

I think it is rather something like "vignette"
Something went wrong...
9 hrs

Sticker (here)

The most common use of this word is to describe the little insurance certificate badge we stick on our car windows (see first link below). In your context I would think it means a peel-off sticker on the front of the CD case.

Alternatively it could be a "virtual" sticker (see the second example, top of GIS page) - but I don't think so if an actual CD is involved.

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Note added at 9 hrs (2007-11-22 06:53:14 GMT)
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Sorry, that second link has not worked. But Tony M's explanation says the same thing.
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