English to Portuguese Marketing Surveying tipo de empresa

http://www.palletenterprise.com/articledatabase/view.asp?art...
CHEP USA Turns 20: Pallet Pooler Makes Indelible Mark on Industry, Demonstrates Path for Future Transformation
As CHEP marks its 20th anniversary in the United States, the Pallet Enterprise looks into what made the rental giant such a success story and what lessons the industry can learn from its ability to institute systemic change.

By Chaille Brindley
Date Posted: 9/1/2010
The impact of CHEP USA on the pallet market over the last twenty years is epic. It’s actually a perfect textbook example of how to initiate systemic change in a complex industry. Through all its successes and failures, bold moves and misguided actions, brilliance, some might say arrogance, and ingenuity, nobody can dismiss the impact of blue pallets on the U.S. supply chain.
Consider this reality. When CHEP first launched in the United States in September 1990, pallet exchange was king. Pooling was a novel concept. Shippers bought and sold pallets. They didn’t rent them. The block pallet, which has become a mainstay in the grocery industry today, was mostly a European phenomenon. Pallets were primarily purchased at the local or regional level. Even pallet recycling was in its relative infancy, many companies bought new pallets customized to fit their precise needs. Nobody really knew what sustainability was. And, the concept of quality standards sounded nice, but nobody had made it stick across the industry.