Glossary entry (derived from question below)
English term or phrase:
consumer pull
Portuguese translation:
demanda do consumidor
Added to glossary by
Antonio Carlos Plais do Couto (X)
Dec 16, 2007 17:10
16 yrs ago
1 viewer *
English term
consumer pull
English to Portuguese
Marketing
Advertising / Public Relations
Until roughly 1980, national manufacturers of CPG products generally were more powerful and influential than the supermarkets, drugstores, and mass merchandisers that carried the manufacturers’ brands. The reason was twofold. First, manufacturers were able to create consumer pull by virtue of heavy network television advertising, thus effectively requiring retailers to handle their brands whether retailers wanted to or not
Proposed translations
(Portuguese)
5 +1 | demanda do consumidor | Antonio Carlos Plais do Couto (X) |
5 +3 | pressão do consumidor | José António de Freitas e Silva |
Change log
Dec 16, 2007 22:50: Antonio Carlos Plais do Couto (X) changed "Edited KOG entry" from "<a href="/profile/20101">Teresa Cristina Felix de Sousa's</a> old entry - "consumer pull"" to ""demanda do consumidor""
Proposed translations
+1
2 hrs
Selected
demanda do consumidor
consumer pull, ou demanda do consumidor, significa que o consumidor pressiona o canal de distribuição
4 KudoZ points awarded for this answer.
Comment: "Muito grata
T."
+3
6 mins
pressão do consumidor
Também podia ser procura do consumidor, mas p+arece-me melhor pressão
Peer comment(s):
agree |
rhandler
19 mins
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Obrigado, Ralph
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agree |
Gina Teixeira
1 hr
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Obrigado, Gina
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agree |
Nuno Machado
6 hrs
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