Glossary entry

Chinese term or phrase:

分眾市場

English translation:

niche market

Added to glossary by Huijun Suo
Feb 18, 2008 10:11
16 yrs ago
3 viewers *
Chinese term

分眾市場

Chinese to English Bus/Financial Marketing / Market Research
What would 分眾市場 be in English?

「嚴謹態度只有一個目的:維持品牌形象;等到大眾市場穩定後,便著力分眾市場。」
Proposed translations (English)
4 +5 niche market
Change log

Feb 19, 2008 04:39: Huijun Suo Created KOG entry

Proposed translations

+5
4 mins
Selected

niche market

Definitions of niche market on the Web:

The area of a target market where a company or product is particularly strong. This specialization often results in super high quality by the ...
www.smallbusinessdictionary.com/

Not mass marketed. Marketed to a smaller group of consumers who share a specific need/desire that is not a universal consumer expectation.
www.stealingshare.com/terminology.asp

A niche market is a focused, targetable portion (subset) of a market sector.
en.wikipedia.org/wiki/Niche market

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Note added at 6 mins (2008-02-18 10:17:35 GMT)
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http://antbsd.twbbs.org/~ant/wordpress/?p=534

What is Niche Market? 什麼是利基市場/分眾市場?
根據 Niche_(industry)@wikipedia 的說明。Niche market 就是專注於市場的某一個區隔,也就是產品或服務的對象不是整個市場的大餅,而是其中的一部分。
Peer comment(s):

agree Wenjer Leuschel (X)
6 mins
Thanks!
agree Helen Li
6 mins
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agree rushidao
27 mins
Thanks!
agree Milton Guo : nice counterpart!
1 hr
Thanks!
agree LoyalTrans
16 hrs
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4 KudoZ points awarded for this answer. Comment: "Thank you Huijun!"
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