Jul 3, 2018 22:17
5 yrs ago
3 viewers *
Spanish term

inducción a venta

Spanish to English Bus/Financial Marketing / Market Research
This has to do with ad campaigns run on social media/social networks.

Context:

CLAVES PARA TENER ÉXITO EN UNA CAMPAÑA DE PUBLICIDAD EN MEDIOS SOCIALES.

Las redes sociales son escaparate para mejorar nuestra imagen de marca y como espacio de servicio y atención a clientes, pero vamos a analizar lo que podemos hacer en ellas como fuente de captación, integradas en nuestro plan de publicidad digital.

Para ello debemos:
Definir los objetivos que queremos conseguir con la acción: imagen de marca, conocimiento de producto, inducción a venta, venta, descarga de App,…

Identificar las características de los públicos objetivos (clientes y no clientes) a los que queremos impactar.

....

Proposed translations

+4
4 hrs
Selected

enticement to buy

I'd turn this around and look at it from the opposite angle.

Rather than selling, it's a question of buying: because you don't have to encourage Points Of Sale to sell - they already know that - that's what they're there for.

What they need to do is entice people to buy.

I think you'll find "enticement to buy" is not an uncommon term.
Peer comment(s):

agree Sergio Kot
4 hrs
agree James A. Walsh
7 hrs
agree Charles Davis : Hardly any online instances, but this one supports you to the hilt: "Dichas ventas pueden ser receptivas (espera de llamada de cliente) o proactivas (inducción a venta)" http://www.touring.pe/contact_center.html
7 hrs
agree Helena Chavarria : When this question was posted I thought of 'sales enticement' but it didn't seem right. As you mention, they want customers to buy, not sell!
18 hrs
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4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
+1
7 mins

sales persuasion

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Peer comment(s):

agree Susana Cabello M.
12 mins
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19 hrs

sales stimulation

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23 hrs

selling points

Selling points are short phrases, usually using power words, to elicit a positive emotional response from potential buyers.

https://www.monster.ie/career-advice/article/what-are-my-uni...
When a company is determining how to advertise their products to consumers, they focus on its unique selling points - the things which make the product ...

https://www.merriam-webster.com/dictionary/selling point
Selling point definition is - an aspect or detail of something that is emphasized (as in selling or promoting). How to use selling point in a sentence.
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