banner blindness

For term searches and specialty glossaries, please try the new GBK glossaries
00:54 Oct 9, 2020
English to Norwegian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research
English term or phrase: banner blindness
Definition from MarketingTerms.com:
the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.

Example sentence(s):
  • We first documented banner blindness among web users in 1997, through traditional usability testing. Then, we replicated this finding in more detail in 2007 when we conducted a major eyetracking study. Nielsen Norman Group
  • To overcome banner blindness, create better ads. How? By concentrating on what your visitors are interested in. It’s about their needs, not yours! Jeff Bullas
  • A recent report by Mary Meeker suggested that personalisation was the key to overcoming banner blindness or ad fatigue. Bannerflow
Glossary-building KudoZ




Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
4Bannerblindhet
Eli Knutsen


  

Translations offered


15 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
Bannerblindhet


Definition from www.omegamedia.no:
Bannerblindhet, innebærer at brukere mentalt filtrerer ut annonsene og ikke legger merke til dem.

Example sentence(s):
  • Jo mer annonser som finnes, jo mer banner-blinde blir brukerne, og jo hardere annonsering setter mediene og annonsørene i verk for å forsøke å redde sviktende resultater. - Websuksess.no  
  • Vår kursleder i designfag, Jakob Thyness, kaller det «null-bilder», fordi slike standardbilder faktisk utløser bannerblindhet og gjør at bruker rett og slett ikke ser/legger merke til bildene. - www.webgruppen.no  
  • Norske nettaviser tar likevel sjansen på å bruke store deler av skjermflaten på bannerannonser, på tross av at fenomenet bannerblindhet har vært godt dokumentert i en årrekke - www.ninafuru.no  
Eli Knutsen
Norway
Local time: 08:11
Native speaker of: Native in NorwegianNorwegian
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search