cool hunter

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00:56 Jan 20, 2021
English to German translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Business/Commerce (general), Textiles / Clothing / Fashion
English term or phrase: cool hunter
Definition from Collins Dictionary:
a person who is employed to identify future trends, esp in fashion or the media

Example sentence(s):
  • Cool hunters are usually interested in getting what their target audience has to say, and that is why they use an invisible group to do the recordings. Cooling hunting allows marketers to interact with their target audience and are very keen in terms of their opinion. Usecart
  • Cool hunters utilise both overt methodologies such as focus groups, and covert methods such as entering a chat room posing as a member of the target market. Market Research World
  • The irony of the cool hunter is that, by their very existence, the more the cool hunters do their job, the more their job is necessary. The more they do their job, the more they create these hidden pockets of coolness that require discovery and interpretation. Frontline
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Summary of translations provided
3Trendscout
Verena Braren


Discussion entries: 2





  

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13 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Trendscout


Definition from Big Karriere:
Cool Hunter: Kein cooler Jäger, sondern ein Trendscout verbirgt sich hinter diesem Jobtitel. Vor allem in den Bereichen Games, Fashion und Lifestyle beobachtet und erkennt man als Cool Hunter neue Trends.

Example sentence(s):
  • Trendscouting Auch Coolhunting genannt; ist eine Spezialform der Marktforschung, mit der (Lifestyle-)Trends aufgespürt und für das eigene Unternehmen genutzt werden sollen. - Marketingwissen  
  • Bei dem Begriff Trendscouting handelt es sich um eine Bezeichnung aus der Marktforschung für das gezielte Aufspüren von sich entwickelnden Trends in allen Bereichen des Lebens. Der Ausdruck wird in der Regel im kommerziellen Bereich des Lifestyle verwendet. - Wikipedia  
  • Trendscouts verbinden wir in der Regel mit Menschen, die den angesagtesten Look tragen und in den Metropolen des Landes neue Trends aufspüren. Okay. Für Mode und Lifestyle leuchtet das unmittelbar ein. Doch was bitte haben Trendscouts im Werkzeughandel zu suchen? Mode dürfte in diesem Geschäftsmodell nicht die herausragende Rolle spielen. Und dennoch hat das Unternehmen Perschmann, eine Firmengruppe aus Braunschweig, genau eine solche Stelle geschaffen – einen Trendscout für Digitalisierung und das Transaktionsgeschäft im Werkzeughandel. - t3n digital pioneers  
Verena Braren
Gambia
Local time: 09:05
Native speaker of: German
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