pass-along rate

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00:55 Dec 18, 2020
English to Dutch translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Advertising / Public Relations, Journalism
English term or phrase: pass-along rate
Definition from Marketing Terms:
the percentage of people who pass on a message or file.

Example sentence(s):
  • Organizations that capture pass-along rates better understand what their audiences want and can tweak content strategies accordingly. Content that evokes an emotional reaction is much more likely to be passed along by the original viewer. TOP Agency
  • So, if 5000 magazines are sent out with a pass-along rate of four (i.e. four people in total will read the magazine), the total readership is going to around 20,000. Cair Lerion
  • Our Loyal Readers could be Your Customers Our high pass-along rate, combined with the fact that the average Public Gaming reader has subscribed for more than 15 years, demonstrates that our readers trust and depend upon us, Your ad in Public Gaming will reach that loyal audience. Public Gaming
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GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
3 +1doorstuur- of doorgeefpercentage
Kitty Brussaard


  

Translations offered


1 day 13 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
doorstuur- of doorgeefpercentage


Definition from own experience or research:
Het aantal mensen dat informatie in gedrukte (fysieke) vorm of digitale (elektronische) vorm die zij zelf hebben verkregen (via koop, abonnering of anderszins), weer verder deelt met andere mensen. Bij gedrukte informatie (kranten, tijdschriften etc.): doorgeefpercentage. Bij digitale informatie: doorstuurpercentage.

Example sentence(s):
  • De Gelderlander is de regionale krant van Gelderland, een gedeelte van Brabant en van Limburg. De oplage van de krant is ongeveer 185.000 exemplaren en gemiddeld wordt de krant door een half miljoen mensen gelezen. Het doorgeefpercentage zit op ongeveer 31%, dat wil zeggen dat 31% van de abonnees de krant doorgeeft aan een andere lezer. http://www.pearsoneducation.nl/kotler_essentie_7e/pdf/h2ca.pdf - Pearson Education  
  • Hoewel doorstuurpercentages vrij laag zijn, zijn de verschillen tussen beide advertentievormen significant. - Marketingfacts  
  • Van de subscribers leest 22 procent de emails meerdere keren per dag, en 38 procent eens per dag. Daarnaast is het doorstuurpercentage indrukwekkend, maar liefst 45 procent stuurt minimaal wekelijks een aanbieding door naar vrienden of familie. - Marketingfacts  
Kitty Brussaard
Netherlands
Local time: 07:23
Native speaker of: Native in DutchDutch
PRO pts in category: 28

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Ron Willems: Helder!
6 days
  -> Dank je wel, Ron!
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